I recently came across this brand Asket, which struck me as a Swedish Everlane. Their core philosophy is to offer pieces that are meant to last at least five years by using quality materials and focusing on timeless items (like mid-rise straight jeans and tees) that won’t go out of style.
Purchasing new pieces with this five-year mindset has a number of advantages- you’re saving money (no more impulse purchases that never get worn), saving time (when stuff lasts longer, you don’t have to shop for replacements as much) and saving the environment (reducing the amount of apparel in landfills).
Further, you’re curating a cohesive wardrobe of pieces that coordinate easily, since they were all chosen based on the same criteria:
QUALITY
Is this well made or will it fall apart after a few wears? Are the materials good enough so that it can be repaired in the future?
STYLE LONGEVITY
Is this a classic style or a fad? Could this have been worn five years ago?
VERSATILITY
Can this be worn with a variety of other items in your wardrobe? Can it be dressed up/dressed down for multiple occasions?
STYLE PROFILE
Does this fit in with your style profile (CLASS: Color Profile, Lifestyle, Aesthetic, Shape and Story)?
Here are some real items in my own closet that have been there 5+ years for inspiration…
(Click image to shop item/similar)
